...And how?
In fact, according to the WTTC/Bloomberg Media Group report, Wiltrud Terlau of Bonn-Rhein-Sieg University of Applied Sciences in Germany says, “Stated concerns do not always translate into observed behaviours, however. Barriers such as price and inconvenience hinder action. While 30-50% of consumers exhibit intent to buy sustainable products, this only accounts for 5% of total sales.